Privacy policy

Every day Royal FrieslandCampina provides millions of consumers all over the world with dairy products containing valuable nutrients. At FrieslandCampina we feel accountable to protect your personal data and safeguard your privacy. We believe in the importance of keeping our services transparent, personal and reliable. Therefore, we developed this FrieslandCampina Privacy policy to inform you about the way we collect, use and protect your information. We invite you to familiarize yourself with this Privacy policy.

  • This Privacy policy applies to all personal data collected by FrieslandCampina in relation to the online services we offer. You can learn more about FrieslandCampina, our offices, our brands and our services on
    This Privacy policy provides information on how we collect, use and protect your personal data that you provide to us when visiting our websites and social media pages, using our apps or contacting FrieslandCampina (‘’Online Services”).
    Our Online Services may contain links to other websites. Although these websites have been selected carefully, we cannot accept responsibility for collecting your personal data by these websites. This Privacy policy does not apply to the use of such websites, not operated by a FrieslandCampina company.

  • We understand the importance of safeguarding the privacy of children. Therefore, we do not knowingly collect personal data of children without the appropriate consent of their parents. We ask children under the age of 16 who are using our Online Services in a way that requires them to submit personal data, to ask their parent or guardian to do so.
    We may set age limits to participate in sweepstakes or other promotions. This restriction will then be mentioned in the terms and conditions of these activities. We may ask for your personal data, like your date of birth, to carry out age verification checks and enforce any such age restrictions.

  • Your personal data is used for various purposes, depending on the Online Services you use. We can keep you informed about our latest products and upcoming events. We organise promotions and games of chance. We may use your personal data to assist you and respond to your requests. Furthermore, we use your information for internal purposes, such as research and data analysis that help us to understand our customers and to improve our products and Online Services.

    • What is the purpose of this?
      You can subscribe to FrieslandCampina newsletters or ask us to send you information materials. Your personal data will be used to inform you about the FrieslandCampina products and services as specified at the moment of subscribing. If you buy a FrieslandCampina branded product and share your personal data we may also inform you about other FrieslandCampina products.

      What information do we use for that purpose?
      We collect personal data that is needed to send you the newsletters and information materials. This information may include first and last names, addresses, email addresses. You may choose to give us other details, such as your age or profession.

      How long do we store your information for this purpose?
      If you do not want to be on a mailing list, you can always unsubscribe (via ‘opt-out’ or by contacting us). In that case we will no longer send you the newsletters. Personal data obtained for sending information materials will be deleted or archived once the materials have been sent to you.

    • What is the purpose of this?
      On a regular basis, we offer and organise promotions, actions and other events. Examples are our loyalty programs, contests, cashback actions and organised excursions to farms.

      What information do we use for that purpose?
      We only gather personal data, such as first and last names, addresses, email addresses, and age when voluntarily submitted by you for the purposes of these activities. Your information is used to confirm your registration, to verify eligibility and to execute the specific event.

      How long do we store your information for this purpose?
      Your information will be stored as long as necessary for the promotion, action or event. Retention periods may be communicated for each event separately, but will not exceed 6 months after the termination of the event.

    • What is the purpose of this?
      When you are using our Online Services we collect technical information about your device and your online behaviour. This information is used to improve our Online Services, our products and your surfing experiences.

      What information do we use for that purpose?
      We collect information such as

      • the IP address of your computer, tablet or smartphone
      • information on the operating system of your device
      • the internet browser with which you surf
      • those parts of the Online Services you visit
      • the duration of a visit/session
      • the products you select or buy in our webshops
      • your interaction with our online advertisements
      • localisation/GPS data, but only when enable on your (mobile) device.

      The information is collected using cookies and similar techniques. FrieslandCampina also uses third-party technology for these purposes. This entails that the information may also become available for third parties.

      How long do we store your information for this purpose?
      More information about data analytics, our cookies and the retention periods we use for our cookies can be found in the FrieslandCampina Cookie policy. Here you can also find out how you can change your cookie settings.

    • What is the purpose of this?
      We may use your information to personalize our marketing communications: we can tailor our online advertisements and newsletters to your personal interests. If we have your consent, we can also use your device’s GPS-signal to push certain content to your device, such as a movie, loyalty points or a link to an internet page.

      What information do we use for that purpose?
      We can use your personal information to participate in Facebook’s Custom Audience or similar programmes by others (Google): we may share your e-mail address, phone number or other identifier with Facebook to include or exclude you from seeing a particular advertisement, which we display on Facebook. Your information will be encrypted (hashed) when transferred to the third party. In case the third party (e.g. Facebook) does not already know you (e.g. you have a Facebook profile), it will not be able to decrypt the information and find out who you are. We may also use the information about your use of our Online Services (see 3.3 about cookies) to mark your interests and to tailor our marketing communications to you.

      How long do we store your information for this purpose?
      You can opt-out anytime from personalized marketing communications. If you would like to opt-out from our Custom Audiences and other interest-based communications, you can send an email to If you are on Facebook, you can also click on our advertisements and select ‘why I am seeing this’ to opt-out from our personalised advertisements.
      Your location/GPS data is also processed when your app is not running. We do not store all your historical locations though. We only store your last known location and your visits to geographic areas which were marked for specific campaigns or events (such as the Campina Farm Days). You can switch of sharing location/GPS data in your (mobile) device settings anytime.

    • We are active on various social media platforms, such as Twitter, Pinterest, YouTube, Instagram and Facebook. When you communicate with us via our social media pages (for example by placing a comment, uploading media, sending a personal message or becoming a follower by clicking on the "like" button), we may receive personal data about you such as your (user) name, your profile photo, the place you live, your e-mail address and your gender.

      What is the purpose of this?
      Via social media, you can share photos, videos and comments. We are active on social media because we believe that your comments, experiences, reviews and other information improve our products and services. We use our social media pages to inform you about products, promotions and other activities.

      What information do we use for that purpose?
      If you choose to share information by publishing comments, reviews, photos or videos we will use this information. Sometimes we also receive personal data about you from the social media platform itself, such as your (user) name, your profile photo, the place you live, your e-mail address and your gender. Your information will be visible to us and other users of our social media pages, it may end up in our “top posts”. Occasionally, we share videos via our YouTube channels.

      How long do we store your information for this purpose?
      We store your information, photos and videos for up to 6 months after use of our social media pages.
      More information about privacy and social media?
      We recommend taking a moment to read the privacy policies and conditions of use of the social media platforms you use. These also apply to information posted on our social media pages and may deviate from the FrieslandCampina Privacy policy.

    • What is the purpose of this?
      We use your personal data to respond to you when you contact us, either via the FrieslandCampina customer service by telephone, e-mail, social media or post. We use your personal data to respond to your question or concern.

      What information do we use for that purpose?
      We register your question or complaint in our customer service database. We may also request your contact information such as your name, address, town of residence, telephone number and/or e-mail address and all other personal data which may be necessary to answer your question.

      How long do we store your information for this purpose?
      Your information will be stored for no more than two years. At the end of this period, your information will be destroyed or archived.

    • What is the purpose of this?
      We also offer our products through our webshops. When you choose to buy our products using our webshops, your information will be used to register and conclude your order and to transport the products.

      What information do we use for that purpose?
      We register, depending on the exact services, your credit card details, bank account number, as well as basic transactional information (such as your name, address and the purchase order). We may share your information with others, such as transport companies or webshop partners, to provide you with our services.

      How long do we store your information for this purpose?
      Your information will be stored for two years. Depending on the applicable (civil or tax) law, your information may be stored for a longer period of time.

  • We make certain personal data available to strategic partners that work with us to provide products and services, or that help us market to customers. Insofar as these third parties administer your information, they do so under our instructions, and we take the necessary measures to ensure that your information is used only for the purposes described above. Your personal data may then also be passed on to recipients in countries outside the European Economic Community. In such cases, FrieslandCampina may take additional measures to protect your information.
    Personal data will only be provided to supervisory bodies, fiscal authorities and/or investigating authorities if FrieslandCampina is obliged to do so by law.

  • We understand the importance of keeping your personal data secure. So, we have taken various technical and organisational measures to protect your personal data against loss or improper use. Our systems and applications are protected according to the applicable standards for information protection, such as protected servers, firewalls and encryption, as well as the physical protection of areas where information is stored.

  • Upon request we will provide you with an overview of your personal data. No costs will be charged. If the information proofs to be inaccurate or in case it appears to be stored in violation of data protection law, we will correct or delete it. We may decline requests that are unreasonable or may jeopardize the privacy of others. We may also decline requests for which access is not required by local law. Access, correction, or deletion requests can be made by clicking on the contact link on the website that forwarded you to this Privacy policy or published this Privacy policy on its website.

    Alternatively, go to the contact page of the FrieslandCampina corporate website (, look for your brand or product and find the contact details of the appropriate FrieslandCampina group company.

  • Besides this Privacy policy, specific campaigns or promotions may be governed by additional privacy terms. Please take a moment to familiarize yourself with such terms before participating in any such campaigns or promotions.

  • This Privacy policy may occasionally change when prompted by new developments. FrieslandCampina advises you to read this Privacy policy regularly, in order to stay up to date on any changes.

    This Privacy policy was last updated on 25 May 2017 .